Orland Park Wayfinding + Branding

As reported in the Chicago Tribune:

The Village of Orland Park held an open house at its Civic Center Jan. 18 to showcase potential designs of its wayfinding and branding plan.

“Survey examines perceptions of Orland Park”

January 21, 2016 | By Nick Swedberg

“A perception is changing within the community’s borders about how specialty shops and commercial corridors define the town’s identity, according to recently released survey results.”

“The whole idea of the ‘return to center,’ to return to the heart of Orland … came from residents,” said Jodi Mariano of Teska Associates, a design firm partnering with the village on the project.

“In 2015, the Wayfinding and Branding Plan survey sought residents’ input so that officials could “evaluate how popular destinations can be promoted through effective, harmonious and attractive directional signage and branding,” according to the village website. These signs would be separate from standard green signs used for identifying streets.”

“The survey found that people primarily use GPS-guided directions to get around the village, and then rely on signs once they get closer to their destinations.”

“The Wayfinding and Branding Plan is currently at the tail end of the second of three phases. The next steps include finalizing the look of the branding and signage and seeking final approval from village officials.”